You only pay for responses to your ad. We deliver ads based on an auction, so there is no fixed cost per response. Each time an eligible SMS message passes through our system, we enter all of the eligible ads into an auction. The maximum bid per response that is associated with the ad wins the auction. The winning ad is placed into the text message. If that ad receives a response, the advertiser is charged the winning bid. The cost for a response depends on several factors:
If you're targeting your ad at a lucrative and popular demographic, the cost of getting a response will increase accordingly. Typically we expect a cost of approximately $1 per response, although this varies wildly according to your target demographic.
More about the ad auctionTo start running your first ad, you'll need a credit card. We accept Visa, Mastercard and American Express. To get you started, we charge your credit card $10, which is credited to your account. After that, you'll be automatically billed for your advertising activity.
We automatically bill your credit card every 30 days from your last payment when you have an outstanding balance. Sometimes when you reach a credit limit (determined by your advertising history), we may bill your card sooner because we don't want anyone's outstanding balance to build up too high.