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Campaign tracking & analytics

We provide a variety of stats about your campaigns to show you exactly how your ads performing. You get a daily, weekly, monthly and total summary of the following:

  • Eligible Placements

    This is the number of text messsages that matched your targeting criteria that could have had your ad placed on them. We determine whose ads to place based on an auction. The higher your bid per response, the more likely that your ad will be placed.

  • Ads Placed

    The number of times your ad was placed in a text message and delivered to a subscriber.

  • Responses

    The number of responses your ad has received.

    • Teaser Ad - someone replies "MORE" and receives a new message with more information.
    • Mobile Link Ad - someone clicks the link in your ad to visit your mobile website.
  • Response %

    The percent of your ads that received a response.

  • Cost per Response

    The average cost per response.

  • Cost

    The total cost of your campaign. It is based on the number of responses that your ad has received along with the winning bids for each response.

Next - Location-based targeting